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Know More
No Roller Coaster
Free Business in China.
For foreign businesses entering China, these platforms are not just online stores—they are the primary way Chinese consumers discover, research, and buy products.
Unlike traditional trade routes that rely on distributors and physical retail, these digital channels give you direct access to over 900 million online shoppers. Each platform offers a different path to customers: some drive impulse purchases through entertaining content, others build trust through fast logistics, and many influence buying decisions through community reviews.
Ignoring these channels means missing the vast majority of China's consumer market, where e-commerce now accounts for over half of all retail sales. Understanding their roles is the first step to growing your sales in China.
1. Tmall
A primary platform for brand building and selling premium products.
2. JD
Owns its warehouses and delivery fleet, offering same-day or next-day shipping.
3. Douyin(TikTok)
Uses short video and live streaming to drive impulse purchases.
4. Pinduoduo (Temu)
Price-sensitive buyers. Focuses on group buying and low-cost goods.
5. Xiaohongshu (RedNote)
Young, urban, wealthy females in this community where users research products before buying. Over large daily active users.
This guide is for informational purposes only.
Set up in 2009
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wcx@ruanyinchina.com
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